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(Strategic) Marketing Management summary - Chernev 8th edition
- Summary • 28 pages • 2021
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This is a summary of 11 chapters of the Strategic Marketing Management book by Alexander Chernev. I summarised the text of the book and concluded some images to make things more clear. The summary is short, mostly with bulletpoints so that it is organised. The bulletpoints are explained with enough details of the book!



Hopefully this will help you studying! Goodluck!!

- Don't forget to leave a review :)
Summary
(Strategic) Marketing Management summary - Chernev 8th edition
Last document update:
ago
This is a summary of 11 chapters of the Strategic Marketing Management book by Alexander Chernev. I summarised the text of the book and concluded some images to make things more clear. The summary is short, mostly with bulletpoints so that it is organised. The bulletpoints are explained with enough details of the book! 
 
Hopefully this will help you studying! Goodluck!! 
- Don't forget to leave a review :)
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Fear of missing out? Then don’t!
Do you wonder why so many students wear nice clothes, have money to spare and enjoy tons of free time? Well, they sell on Stuvia! Imagine your study notes being downloaded a dozen times for $15 each. Every. Single. Day. Discover all about earning on Stuvia
Do you wonder why so many students wear nice clothes, have money to spare and enjoy tons of free time? Well, they sell on Stuvia! Imagine your study notes being downloaded a dozen times for $15 each. Every. Single. Day. Discover all about earning on Stuvia